Branding for the Greek restaurant «Theo by melbourne».
August 2023
«Theo» takes origin from the ancient Greek word «θεός» (theos), that is translated as «God». It symbolizes our pursuit of quintessence and impersonates ideals of beauty, elegance and excellence.
LOGO
The brand logo consists of original outline of the brand name. It contains a descriptor, and it can be used in conjunction with a sign and a graphic element.
SIGN
A bird flying out of an arch is a symbol of «Theo».
When it comes to the ancient Greek mythology, a bird was associated there with the Olympian gods and served as a symbol of the soul, while acting as an intermediary between the world of gods and humans.
Arch is pivotal in Greek culture and history. It is an integral part of Greece, that symbolizes its greatness and architectural heritage.
graphic element
Signature graphic element has a form of a map of the fictional Mediterranean. Elements of the map are applied on various supports & mediums in the restaurant, and they are combined into a single map in the restaurant menu. This map symbolizes an integration of all elements of the restaurant in the key thing - menu.
instagram
PROJECT TEAM
Creative Director: Evgeny Telepchenkov
Project Director: Alexandra Kaptelinina
Brand Director & Senior Brand Designer: Andrey Dorokhov
Middle Brand Designer: Margarita Kirillova
3D & Motion Designer: Daria Vedeneeva
BOLD. Branding Agency © 2023
